Has your business gone social?

Have you broken down and made a Facebook account yet? a Twitter  account? a hashtag? Please tell me you’ve at least created a Linked In Profile!!!

Well if you haven’t you better jump on the band wagon!

Social media platforms allow customer networks to be bigger, faster and better organized. They increase the downside of getting service wrong and the upside of getting it right. So while one person is leaving you an applauding comment on facebook, another could be tweeting about how something went wrong. The difference with a social media presence is that you can see that tweet acknowledge what went wrong and fix the problem. Vuela! Customer service at its best , you are now an attentive business who cares about their customers.

Now how does social media tie in with everyday business?

IBM’s new Connections platform is simple to use and similar in design to public social sites, but instead they are created as private communites. Here you can also hold online Meetings, Instant message via Sametime , video chat, join communties, share files, create wikis,create  bookmarking,be a part of activities and work together with team spaces. All delivered onsite or via the cloud.

With all your employees in the entire organization searchable by their name or keyword, collaboration has never been easier. Everyone will be able to work together from where ever they are , all across the same platform.

According to McKinsey & Company :

“These social technologies, which create value by improving productivity across the value chain, could potentially contribute $900 billion to $1.3 trillion in annual value across the four sectors.

Two-thirds of this potential value lies in improving collaboration and communication within and across enterprises. The average interaction worker spends an estimated 28 percent of the workweek managing e-mail and nearly 20 percent looking for internal information or tracking down colleagues who can help with specific tasks. But when companies use social media internally, messages become content; a searchable record of knowledge can reduce, by as much as 35 percent, the time employees spend searching for company information. Additional value can be realized through faster, more efficient, more effective collaboration, both within and between enterprises.”

Here  is another great read about the benefits of a social business-

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2 thoughts on “Has your business gone social?

  1. An interesting dialogue is price comment. I think that you need to write more on this topic,
    it may not be a taboo topic but usually people are not sufficient to speak on such topics.

    To the next. Cheers

    • Thanks for your comment Margaret! I think that is a good point and I will look to discuss pricing in some upcoming blogs! Thanks for reading!

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