Splunk. What is it and why does your business NEED it?

Everyone is always talking about data and what they are doing to collect it in every way possible. From sensors and cameras to mobile apps, more data is being collected now than ever before. But how are you managing all that data?  For this you will need a product that offers Operational Intelligence and we’ve got just the thing. Splunk . There is no “one sentence” explanation for what Splunk is and all that it can offer. But what it started out as, was a sort of “Google for Logfiles.” Log processing is still at the product’s core, but its ability to look into machine data and find what others have never seen before is unprecedented. These insights can help make your company more productive, profitable, competitive and secure.

Splunk collects, indexes, and harnesses machine data generated by any IT system and infrastructure—whether it’s physical, virtual, or in the cloud.

Machine-generated data is one of the fastest growing and complex areas of big data. It’s also one of the most valuable, containing a definitive record of all user transactions, customer behavior, machine behavior, security threats, fraudulent activity and more. Splunk turns machine data into valuable insights no matter what business you’re in and that’s what we call operational intelligence. Operational intelligence gives you a real-time understanding of what’s happening across your IT systems and technology infrastructure so you can make informed decisions.

It allows you to :

  • Gain a deeper understanding using all relevant information, especially from machine data
  • Reveal important patterns and analytics by correlating events from many sources n Reduce the time to detect important events
  • Leverage live feeds and historical data to understand what is happening, identify anomalies, and make effective decisions
  • Quickly deploy a solution and deliver the flexibility needed now and in the future

What is the Need for Operational Intelligence? Operational intelligence emerged in response to the rising value—and amount—of machine-generated data. This value can be seen in a variety of arenas. Here are a few examples:

  • Transaction monitoring for online businesses providing 24×7 operations
  • Security monitoring to map and visualize modern threat patterns and strengthen security posture n Web activity data to improve understanding of customers, capacity, and digital asset usage
  • Service level monitoring information from managed service providers to fulfill agreements with the business
  • Call and event detail records to uncover more profitable services for communications
  • GPS and other data to enrich customer behavior information with location data

Most companies use a complex, layered mix of business applications, reporting and analysis tools, and methods of collaboration. But even after years of experience and refinement, most of us still have these unanswered questions:

  • Why can’t I see what is actually going on in our business right now?
  • Why does it take so long to answer questions about key business metrics?
  • Why is it so hard to handle exceptions when things go wrong?
  • Why can’t we capture and preserve knowledge about how to be more effective?

Splunk makes sense of machine data to support business goals. Contact us to see how we can help Splunk work for your business, today. kmartir@metrotsg.com


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