When IBM and Apple announced their partnership back in July, I was extremely excited. FINALLY 2 tech giants see that they could create better and more efficient business applications, if they worked together! Who knew?!?! Apple is obviously bringing their user experience and innovative product design to the table, while IBM is offering up their industry expertise and position in enterprise computing. Together they have created 10 apps (so far) exclusively for IPhone and IPads that can be customized for any organization. But Why? “The business world has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.” Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
So what are these knew apps and what do they do ?
The first IBM MobileFirst for iOS applications include:
- Plan Flight (Travel and Transportation) addresses the major expense of all airlines—fuel—permitting pilots to view flight schedules, flight plans, and crew manifests ahead of time, report issues in-flight to ground crews, and make more informed decisions about discretionary fuel.
- Passenger+ (Travel and Transportation) empowers flight crews to offer an unmatched level of personalized services to passengers in-flight—including special offers, re-booking, and baggage information.
- Advise & Grow (Banking and Financial Markets) puts bankers on premise with their small business clients, with secure authorization to access client profiles and competitive analyses, gather analytics-driven insights to make personalized recommendations, and complete secure transactions.
- Trusted Advice (Banking and Financial Markets) allows advisors to access and manage client portfolios, gain insight from powerful predictive analytics—in the client’s kitchen or at the local coffee shop, rather than the advisor’s office—with full ability to test recommendations with sophisticated modeling tools all the way to complete, secure transactions.
- Retention (Insurance) empowers agents with access to customers’ profiles and history, including an analytics-driven retention risk score as well as smart alerts, reminders, and recommendations on next best steps and facilitation of key transactions like collection of e-signatures and premiums.
- Case Advice (Government) addresses the issue of workload and support among caseworkers who are making critical decisions, one family or situation at a time, on the go. The solution adjusts case priorities based on real-time analytics-driven insights, and assesses risk based on predictive analysis.
- Incident Aware (Government) converts an iPhone into a vital crime prevention asset, presenting law enforcement officers with real-time access to maps and video-feeds of incident locations; information about victim status, escalation risk, and crime history; and improved ability to call for back-up and supporting services.
- Sales Assist (Retail) enables associates to connect with customer profiles, make suggestions based on previous purchases and current selections, check inventory, locate items in-store, and ship out-of-store items.
- Pick & Pack (Retail) combines proximity-based technology with back-end inventory systems for transformed order fulfillment.
- Expert Tech (Telecommunications) taps into native iOS capabilities including FaceTime® for easy access to expertise and location services for route optimization to deliver superior on-site service, more effective issue resolution and productivity as well as improved customer satisfaction.
The whole idea of these apps is to be able to have access to all necessary information Anytime, Anywhere. This will help employees of all kinds to work more efficiently and in turn it will create superior customer satisfaction rates as well as a more streamlined work flow.
“There’s terrific energy in our collaboration with IBM and Apple around the goal of equipping our professionals with mobile capability that will create new competitive advantage and enable us to re-imagine how we share our knowledge to improve the quality of life for our clients.” Heather Cox, Chief Client Experience, Digital and Marketing Officer for Global Consumer Banking at Citi
While this is the first of IBM MobileFirst applications for iOS, both IBM and Apple have even bigger plans for the partnership heading into 2015, so stay tuned!!!